Led client team from initial ideation to design development of artwork for U.S public space signage at the Hannover Messe 2016 exposition. This was the first time the U.S. has served as the the official partner country for the fair since its inception in 1947, and the first time a sitting U.S. president has participated.
Three concepts were generated for simple, elegant and impactful artwork treatments, then reviewed and refined by committee. The art was to feature US corporations as a part of the US presence at Hannover Messe. The signage had to convey and balance U.S. identity with brand identities of the sponsor companies, and D.O.C messaging on the benefits of doing business with America.
It is important to note that this project had an extremely tight development window, not just to meet international production and shipping deadlines, but also to coordinate with D.O.C. committee as well as to review and work through the approval process with the corporate sponsors featured.
Also supported the client committee in signage mapping, to understand, allocate and track sponsor signage placement on site. Shown below are the initial concepts (Concept one was selected), followed by images of the executed concept at Hannover Messe.