OPTAVIA – 2019 Convention

Storycraft was engaged by Hargrove to help build this winning pitch.

OPTAVIA wanted to develop more experiential moments at their conference, allowing their energized and passionate attendees to immerse themselves in shareable brand experiences. With a larger than ever attendance, we helped craft an approach that was integrated with the messaging, setting and brand personality – but most importantly created recognition, a positive natural energy and resonant engagement with the audience of coaches and lifestyle advocates.

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