Marriott tasked us with creating breakout spaces that explored 5 trends that define the Future of Events (a study authored by Fahrenheit 212 and issued in partnership with PCMA).
Inspired by the vision of the Marriott team and the incredible content they wanted to bring to life, we crafted an attendee journey that captured the spirit of the 5 trends in immersive and experiential learning activations.
Using journey mapping and human centered design techniques we delivered content via a series of varied engagements – and crafted an active learning space that helped attendees process and concretize the session information – resulting in an overall experience that was deeply resonant for the attendees.