OPTAVIA – 2019 Convention

February 13, 2020 by Naomi Clare

Storycraft was engaged by Hargrove to help build this winning pitch. OPTAVIA wanted to develop more experiential moments at their conference, allowing their energized and passionate attendees to immerse themselves in shareable brand experiences. With a larger than ever attendance, we helped craft an approach that was integrated with the messaging, setting and brand personality – but most importantly created recognition, a positive natural energy and resonant engagement with the audience of coaches and lifestyle advocates.

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The Long Conversation @ Smithsonian

February 9, 2020 by Naomi Clare

This was a creative marathon between artists, scientists and other big thinkers about why we should be optimistic about the future. NASA astronauts, Grammy-winning musicians, tech CEOs, poets, inventors and more converge in the historic Arts & Industries Building for a lively 8-hour relay race of surprising conversations around the best ideas on the horizon. “Come for the optimism; stay for incredible performances, art installations, pop-ups from DC’s coolest chefs, and the rare chance to explore the soaring halls of […]

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Our Oceans Conference 2016

February 8, 2020 by Naomi Clare

Planning for this conference included journey mapping and a visual brief that outlined techniques for immersive experiential moments. The courtyard space – typically filled with different sized tents holding exhibits – was completely covered, transforming into an underwater setting for an innovative approach to exhibits and networking.    

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Marriott Trend Rooms – Immersive Experiential Learning

February 8, 2020 by Naomi Clare

Marriott tasked us with creating breakout spaces that explored 5 trends that define the Future of Events (a study authored by Fahrenheit 212 and issued in partnership with PCMA). Inspired by the vision of the Marriott team and the incredible content they wanted to bring to life, we crafted an attendee journey that captured the spirit of the 5 trends in immersive and experiential learning activations. Using journey mapping and human centered design techniques we delivered content via a series […]

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CSC Aspire Conference 2014

February 4, 2020 by Naomi Clare

Concepted and directed project from inception to installation. Crafted a journey document – A creative brief – that guided the development of the event identity, and included both visual and written direction laid out a clear intent and strategic approach for this inaugural B2B tech event. NCCPortfolio_2016_CSC  

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InterAmerican Development Bank – Welcome Center

February 4, 2020 by Naomi Clare

This thought-provoking and innovative interpretive exhibit at the IDB’s HQ in Washington DC, was prompted by the Bank’s 60th Anniversary. Visitors were encouraged to consider perceptions of Latin America, test their own perspectives, and reflect on progress made over the past 60 years. Each story of regional innovation was based around the experience of an individual and was told by a narrator. This helped ensure the centrality of the human voice in story-telling, balancing the presence of technology and digital […]

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Smithsonian: The Nation We Build Together

February 4, 2020 by Naomi Clare

Over the course of a year I provided Design Management services to the Smithsonian’s National Museum of American History. I was specifically responsible for managing the production/fabrication of the Many Voices, One Nation exhibit, and the Unity Square area of the 2West museum wing.   The Nation We Build Together

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Smithsonian: Changing American Medicine

February 3, 2020 by Naomi Clare

NCC Portfolio 2020

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Protected: Professional Work Sample 3

February 3, 2020 by Naomi Clare

There is no excerpt because this is a protected post.

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